Around 11,000 Volkswagen dealers from all over the world are taking part in the “Brand Experience 2025” in Düsseldorf until the end of March. At the event, they will gain exclusive insights into the measures Volkswagen is taking to regain its strength. In addition to the emotionalization of the brand and the vision of a holistic customer experience, the future model range is the focus of the event. Volkswagen will be presenting more than ten new models for the next three years – from highly efficient vehicles with internal combustion engines to state-of-the-art hybrid and all-electric models.

“Three elements in particular represent Volkswagen's strength: convincing, reliable products, an emotionalizing brand and our dealership as a permanently reliable partner and direct link to our customers,” emphasizes Martin Sander, Volkswagen Board Member for Sales, Marketing and After Sales. "Volkswagen is back on track – this is the strong message sent out by this year’s Brand Experience. It is important to me that we carry this momentum, this spirit of optimism, to our customers. Dealers play a crucial role, as they are in daily contact with the customers, both in the showrooms and in the digital world.”

Dealer representatives from 86 countries will travel to Düsseldorf for the event. The core aspect of the Brand Experience is an emotional show. Together with Volkswagen CEO Thomas Schäfer, Kai Grünitz (Member of the Brand Board of Management of Volkswagen responsible for Technical Development) and Andreas Mindt (Head of Volkswagen Design), Martin Sander will present the realignment of the brand, the sharpened design appearance and the holistic sales approach.

Participants will be given exclusive insights into ten new models that will enrich the Volkswagen product portfolio by 2028. The new T-Roc and future ID. models will be among the vehicles showcased. Dealers will also be able to test drive some new vehicles, such as the Tayron, on site. Furthermore, there are numerous workshops on topics such as design and retail, where a direct exchange with the brand’s experts is possible.

“We can only achieve our ambitious goals as a manufacturer together with the dealers,” says Sander. “This requires a high level of trust and mutual support, both of which were already evident during the first few days of the ‘Brand Experience’ in Düsseldorf.”

Article source: www.volkswagen-newsroom.com

The Volkswagen Polo has started 2025 with a bang, after being named the Best Car of the Half Century as part of the Best Cars of the Year – The New Car World Championships. It means the UK’s number-one motor manufacturer can celebrate back-to-back wins for this prestigious award, after the Golf received the same accolade last year.

The Best Car of the Half Century title plays a significant part in the annual British Motor Show, which this year is due to take place at the Farnborough International Exhibition and Conference Centre from 15 to 17 August. Visitors to the show will be able to see the Polo for themselves and learn why it has been the supermini of choice for millions of people for the past 50 years.

The judging panel responsible for the award comprises a who’s who of international motoring experts, including car designers and engineers, auto industry figureheads, motorsport personalities, journalists, broadcasters, media professionals, vehicle retailers, automotive consultants, motor club chiefs and motoring event organisers.

One of the judges was automotive journalist Mike Rutherford, who founded the awards. He said: “The 20 million motorists who’ve been buying Volkswagen Polos since 1975 can’t be wrong. It’s been the most consistently credible supermini of the past 50 years and has repeatedly hit the sweet spot in terms of design, overall dimensions, build quality, competitive retail pricing, efficiency and low standing and running costs.

“It’s a real-world car for budget-conscious real-world motorists who appreciate the affordability and durability of their long-lasting Polos. And it’s fair to say that since the birth of the Mk 1 version in 1975, it has grown in size, stature and market relevance. No longer is Polo a basic supermini to be driven on tight, slow streets in busy towns and cities across the world. At more than four metres long in its current Mk 6 guise, it’s more of a small, credible, borderline premium-quality family hatchback.”

Rod McLeod, Director of Volkswagen UK, said: “We are delighted to see the Polo claim this award; it’s a great way to kick off its 50th anniversary celebrations. The Polo is not just a pioneer in terms of technical innovations, but also represents affordable mobility for all. These attributes and values are as relevant and important to customers today as they were half a century ago, and we believe that’s why our evergreen supermini has stood the test of time.”

With more than 20 million vehicles sold worldwide since 1975, the Polo has established itself as one of the most successful models in its class. The car has gone from strength to strength over six generations, combining everyday reliability, comfort and affordability with technological breakthroughs and high-performance GTI thrills. In motorsport guise, the Polo R WRC secured four World Rally Championship titles in a row from 2013.

A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024, making Volkswagen the UK’s best-selling new-car brand for the fourth year running. Almost 29,000 of those were Polos, second only to the Golf (32,370) among Volkswagen sales in the UK last year.

Article source: www.vwpress.co.uk

Anyone ordering a new Volkswagen electric vehicle from 4 February to 3 March 2025 will receive a £1,000 saving.

The £1,000 saving is available to anyone ordering a new ID.3, ID.4, ID.5, ID.7, ID.7 Tourer or ID. Buzz, and applies whether they are paying cash or using finance from Volkswagen Financial Services.

People choosing to buy an electric Volkswagen with a personal contract plan (PCP) from Volkswagen Financial Services currently receive generous deposit contributions. These range from £1,700 for an ID.7 or ID.7 Tourer to £8,900 for an ID.5 – so customers ordering a new ID.5 on a PCP by 3 March, for example, save themselves almost £10,000 in total.

“We are really excited to offer this £1,000 saving to customers,” said David Hanna, Head of Network Sales at Volkswagen UK. “We know lots of people are thinking hard about swapping their petrol and diesel cars for an electric alternative. We hope this offer helps to dispel any concerns they might have about affordability and persuades them that an award-winning electric Volkswagen is the best possible choice.”

More ways to save with an electric Volkswagen
Customers ordering any of Volkswagen’s fully electric ID. models can choose between a free Ohme car charger for their homes or £500 of We Charge credit for use at public charge points.

There’s also a money-saving tariff add-on and free charging offer from OVO, Volkswagen UK’s official energy partner. OVO’s Charge Anytime can be added to any of its tariffs and lets people charge their electric cars at home for just 7p per KwH at any time, day or night. Alongside this, OVO is offering credit worth up to 10,000 free miles to anyone ordering a new electric Volkswagen by 31 March, plus credit worth up to 1,000 free miles on their contract anniversaries for three years.

Full terms and conditions for all current Volkswagen offers are available online and from any Volkswagen UK Retailer.

See model information pages on the Volkswagen website for more about the ID.3, ID.4, ID.5, ID.7 and ID.7 Tourer.

Volkswagen has been the UK’s best-selling new-car brand for the past four years. A total of 166,304 new Volkswagen passenger vehicles were registered in the UK in 2024.

Article source: www.vwpress.co.uk

Volkswagen is expanding the drive range of the best-selling Tiguan and Passat as well as the new Tayron with the most powerful turbocharged petrol engines (TSI). These are coupled to the intelligently controlled 4MOTION all-wheel drive as standard. The combination of TSI and 4MOTION enables towing capacities of up to 2,200 kg (Passat and Tiguan) and 2,500 kg (Tayron with appropriate equipment). The Tiguan and Tayron SUVs can be configured as 2.0 TSI 4MOTION with 150 kW (204 PS) or 195 kW (265 PS). The Passat 2.0 TSI 4MOTION always comes in the more powerful 195 kW version. Sales of the new Volkswagen all-wheel drive models have begun in some markets in Europe. The turbocharged petrol engines complement the most powerful TDI engine with 142 kW (193 PS).

The new engines and the 4MOTION all-wheel drive equipped as standard on the Tiguan, Tayron and Passat can provide added safety and driving stability in all weather and road conditions. They are also superior towing vehicles. The all-wheel drive of all three models uses a 4MOTION clutch for power transmission to the rear axle, which is characterised by intelligent energy management. Under normal driving conditions – for example, in the city on dry roads without maximum load requirements – only the front axle is powered. This saves fuel. The rear axle is integrated into the drive system by means of the 4MOTION coupling and propshaft only in the event of higher load requirements or when there is a risk of a wheel losing grip. However, the all-wheel drive can also be engaged manually, for example, in order to have the best possible traction on snowy roads.

The all-wheel-drive models with optional ball coupling offer another technical special feature: as soon as the 4MOTION system detects a coupled trailer, the additional Trailer driving profile is automatically activated. The intelligent 4MOTION clutch optimally distributes the power between the front and rear axles for trailer towing. The Tiguan and Passat 2.0 TSI 4MOTION are designed for trailers weighing up to 2,200 kg; the Tayron 2.0 TSI 4MOTION is depending on equipment approved for towing capacities of up to 2,500 kg (braked with 12 per cent gradient in each case).

150 kW plus 4MOTION. The Tiguan and Tayron are available in the first TSI output level with 150 kW (204 PS). In combination with a seven-speed direct shift gearbox (DSG), the TSI already transfers its maximum torque of 320 Nm towards the all-wheel drive from an engine speed of 1,400 rpm. WLTP consumption figures of 7.5 to 8.3 l/100 km, depending on the product line and equipment, show how efficiently the TSI works. This is accompanied by dynamic performance of well above 220 km/h for the top speed and under 7.5 seconds for the sprint from 0 to 100 km/h. The Tiguan 2.0 TSI 4MOTION is available at prices from 48,175 euros06, the larger Tayron from 50,770 euros06 (as from the Life equipment line in each case).

195 kW plus 4MOTION. It is the most powerful TSI engine in the Tiguan, Tayron and Passat: the TSI with 195 kW (265 PS). A look at the maximum output and the engine code reveals that a counterpart to this exact engine with identical output also powers the iconic Golf GTI07. However, Volkswagen engineers have specifically adapted the engine for use in the larger Tiguan, Tayron and Passat models and increased the maximum torque for these product lines. Instead of 370 Nm as in the front-wheel drive Golf GTI, the engine in the all-wheel drive Tiguan, Tayron and Passat produces a maximum torque of 400 Nm from 1,650 rpm. The most powerful four-cylinder TSI of these three product lines is always coupled with the sportiest equipment specification: R-Line.

To give an idea of the performance of the 2.0-litre turbocharged engine: the Passat 2.0 TSI 4MOTION (62,990 euros06) with this petrol engine accelerates from a standstill to 100 km/h in 5.8 seconds; the top speed is 250 km/h. The corresponding values for the two SUVs: 5.9 seconds and 242 km/h (Tiguan, 57,995 euros06) and 240 km/h and 6.3 seconds (Tayron, 59,755 Euro06). Depending on the product line and equipment, the WLTP values lie between 8.0 and 9.0 l/100 km – outstanding values for vehicles of this size and performance.

Article source: www.volkswagen-newsroom.com

06. All equipment details, prices (incl. 19% VAT) and power specifications apply to the model range offered in Germany

07. Golf GTI – Fuel consumption: combined 7.3-7.1 l/100 km; CO₂-emissions: combined 167-162 g/km; CO₂-class F